I strongle suggest simplifying the messages. One line – easy to remenber. Hammer it! Hammer it! Hammer it!
BUSH = FAILURE
over and over and over and over.
Bush is doing this and it’s working. Bush’s messages are:
Kerry = flip-flop
Kerry will raise your taxes
Kerry is too weak to deal with terrorists
To counter that – these messages:
Bush = FAILURE (failed president)
Bush is dishonest (Bush is lying – stealing)
America is getting (will continue to get) worse under Bush
The kerry campaign is making arguments that are too complex for the average stupid disinterested voter. The average voter has no idea who Haliburton is. They don’t know the difference between voting for war authorization and voting to go to war. I get it – but I am not the average voter. It’s time to start appealing to STUPID PEOPLE because Bush relates very well to stupid people. And stupid people are the ones who are going to determine the outcome of this election.
Please pass this on to the strategy folks in the Kerry campaign and to all Democrats.
Having said that – I’m glad I’m not the one running. 😉